The National Film Video & Censors Board (NFVCB) of Nigeria has revealed new measures to enact a non-smoking regulation in Nollywood films.
The revelation was revealed by NFVCB executive director Adedayo Thomas during an entertainment sector stakeholders roundtable in Lagos on Saturday, December 11, according to The Cable.
The board’s recent step, according to Adedayo, is in response to mounting data tying the entertainment business to rising tobacco use and its impact on public health, a concern shared by the Federal Ministry of Information and Culture.
The board executive stated, “Stakeholders recognized that smoking in movies and the entertainment sector is a road to young people embracing smoking.” “In order to promote smoking on set and in the entertainment industry, the tobacco industry employs a complex marketing mix.”
“The tobacco industry intentionally targets entertainment stakeholders through financial incentives, misinformation, and other subtle ways to further glamorize smoking in the entertainment business.”
Adedayo went on to say that the board will raise awareness among film stakeholders as it works to enforce the non-classification of Nollywood films depicting tobacco use.